Branding
Beachside Personal Trainers
Branding and apparel design for local personal trainer
Tools
Illustrator, Photoshop, Indesign
Overview
I was asked to create a logo for a personal training group based in Shellharbour. The client wanted a design that could function as both an image and a wordmark, with a look that would be easily recognisable within the local community.
I designed a round logo using two colours to represent the Shellharbour coastline. The blue and yellow symbolise the beachside location where the training sessions take place. The circular format made the logo versatile and easy to scale across apparel, merchandise, and even medals.
