Video Editing
Muscle Republic
Post campaign video for Muscle Republic showcasing the elements involved in their campaign. This included HTML ad builds and a consumer promotion that I worked on
Tools
After Effects, Photoshop, Celtra, Gleam, Mail Chimp
Overview
The campaign had a lot of moving pieces, and we needed a clear, engaging way to showcase how everything worked together. With shoppable HTML formats pulling in a live product feed and a consumer promotion running at the same time, it was important to present the full picture in a way that was easy to understand.
I built the shoppable HTML ad units, integrating the client’s product database across the Daily Mail network, and I also set up and managed the consumer promotion end-to-end. Being across both elements gave me a solid understanding of the entire campaign, which made it easy to map out and produce a video that clearly highlighted the strategy, performance, insights, and final results.
