Content Master Class
For an in-person client content masterclass, Daily Mail required a polished takeaway that reinforced the effectiveness of sponsored content.
Tools
Photoshop, InDesign
Overview
/Challenge
Daily Mail hosted a content masterclass for clients, outlining the benefits of sponsored content. As the sessions were delivered in person, attendees were provided with a takeaway piece highlighting some of the standout articles produced over the past year.
/Solution
This booklet was designed to showcase the content alongside key metrics and campaign imagery. Created using Photoshop and InDesign, it was produced as a compact A5 landscape format that could sit neatly at each place setting and fit inside notebooks.
