Branding
Grassroots Holistic Grooming
Logo & branding design for local hair dressing salon
Tools
Illustrator, Photoshop, Indesign, SquareSpace
Overview
Grassroots Holistic Grooming is a local hairdressing salon based in Helensburgh. The owner approached me to create a logo and branded materials for the salon’s launch. As an organic salon, the brief called for a design that reflected both natural haircare and beauty. She wanted a logo that could function as a standalone image as well as a wordmark.
Using Illustrator, we collaborated on a design featuring a girl with leaves flowing from her hair to represent natural beauty and organic haircare. Elements from the illustration were then used as accents across business cards, gift vouchers, and the website to create a cohesive visual identity.
